One of the most exciting, engaging, and educational experiences I've had as a designer thus-far was to be a part of the AmazonGo store launch - constructing a cohesive customer experience across multiple touch points that embodied the new AmazonGo brand. All design systems were created with cohesion, scalability and simplificaion in mind.

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Each customer touchpoint was designed for speed and convenience - utilizing a dynamic modular brand system that included bold, colorful photography and a carefully crafted photography system.

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Deliverables included mobile/web ads and banners, navigational signage (category navigation and core signing), educational signage (showing customers how to shop the store), and promotional signage (brand and marketing promotion).