Microsoft's Enterprise Partner Group (EPG) was faced with a problem. How to tell a story and communicate abstract information in a single, eye-catching graphic.

 

The campaign called for Microsoft's signature 2D illustration style that told the story of the digital transformation solutions Microsoft delivers to their clients in the Telecommunications, Government, Media/ Cable, Banking/Capital Markets, Health, Hospitality, and Retail markets. This required making simple sense from complex data (narrative from an Excel spreadsheet) and translating it into a series of easy-to-understand infographics - conveying the EPG solutions at-a-glance in an accessible, on-brand fashion.