A unique opportunity presented itself when Seattle was selected to host the 2108 Special Olympics. Northwest Center’s CEO decided that this would be the opportune moment to re-introduce Northwest Center to the public and to showcase our new, refreshed brand. To create some excitement and momentum, the Marketing team hosted an inclusion event prior to the the opening ceremonies. T-shirts with a customized “Team Inclusion” graphic, branded seat cushions, water bottles, and sunglasses were handed out to thousands of excited spectators and Northwest Center's new look was a huge success.