Partner Channel Builder enables Microsoft’s Gold Certified and Certified Partners to collaborate with one another by calling out opportunities to form new alliances and deliver complete end-to-end solutions for customers by identifying potential revenue opportunities that enable them to grow their business in new markets and geographies. Several avenues of on-brand, engaging promotion were necessary to properly introduce the program and gain momentum with potential Partners. Deliverables included internal promotional posters, table tents, stanchion posters, and web buttons to drive participation and registration. The scope of this campaign covered a vast number of collateral pieces and required designing each deliverable in tandem with other remote designers - communicating constantly to ensure a slick, cohesive message consistent with Microsoft's brand.