A subset of the Northwest Center brand is their unique brand identity - tangible elements that need to be communicated consistently and clearly across multiple channels to ensure that the brand would effectively drive the NWC strategy. Working closely with the Director of Marketing and Communications, we collectively crafted the Brand Voice and Tone, carefully researched and selected the ideal color palette, and selected a photographer/directed photo shoots in order to build an incredible bank of engaging, colorful, and useful photo assets.